Creating Addictive Products and Apps That Change Lives

Do you ever have a feeling when you get home from work where you can’t recall any of your drive home? Do you ever find yourself aimlessly scrolling through your Facebook or Twitter feed without even remembering opening it? These are your habits, instances of things your mind does while it’s on autopilot. In his book, Hooked, Nir Eyal defines a habit […]

What Exactly is The Lean Startup?

You have most likely heard of The Lean Startup or “Enterprise Lean Startup” or “Lean Enterprise” or something similar. It’s been all the rage over the past several years and has been implemented, in some fashion, at countless companies across the globe. Startups live by it to increase their odds at breakout success and major corporations adopt […]